When you’re buying a business, the purchase price often includes more than just equipment or property. The “goodwill” value includes the brand reputation, loyal customers and existing contracts and can make up a significant part of the investment.

Goodwill finance is designed to help business owners fund this intangible value. It’s particularly common in industries such as healthcare, professional services, retail, and hospitality - where reputation and client relationships are worth as much as the bricks and mortar.

Purchasing Goodwill can be a smart way to step into an established, profitable business or expanding an existing one (by buying a complimentary business to your own). But it also requires lenders who understand the risks and opportunities of funding intangible assets. Not every bank or lender offers goodwill loans, which is where the right guidance makes a big difference.

As a Finance Broker based in Torquay and working with clients across Geelong and The Surf Coast, Grace will help you;

• Understand your options - which lenders provide Goodwill finance and on what terms.

• Structure the loan - aligning repayments with your businesses projected cash flow.

• Negotiate on your behalf - making sure the lender sees the value in your business plan, not just the numbers on paper.

• Save time and stress - managing the process end-to-end so you can focus on running your new or growing business.

Local Expertise for Local Business Owners

Whether you’re a Dentist in Geelong buying into a practice, a café owner in Torquay taking over a well-loved local spot, or a Surf Coast professional expanding your brand, Grace will connect you with the right finance solution to make it happen.